Strong Brands Often Overlooked By Non-Profits

 

Having a strong brand image is not only for for-profit business anymore. Developing a competitive brand is an understated but crucial marketing objective for non-profit businesses.

Strong, social brands have a definite competitive advantage over the faceless or inconstant brand. The are several reasons why developing your brand can lay the foundation for a successful campaign:

• Like a person, a company need to a face that appeals to customers and can be related to.
• Strong brands create cohesive brand communities which means  more devoted members.
• Strong brands are memorable.
• A humanized brand can make is easier to build trust between your organization and your prospective members.
• It delivers your message with more consistency and clarity.
• It establishes your credibility.

About.com has a great page of articles related to non-profit branding.

Mental Health Awareness In The Digital Age

For a modern mental health awareness campaign to be successful, I believe it needs to be:

1. Interactive

Young people today want everything now and they demand flexibility that comes with interactivity. They want to explore and express. They want to make what you have to offer uniquely theirs and the complexity that comes with in interactive interface is crucial to capturing and keeping their short attention spans. Whether this means allowing them to customize the color scheme of a viral campaign badge or even add their name, create nifty goodies which they will be proud to pass on to friends.